Know the client’s Search engine marketing objectives and goals, industry competitive position, business niche, brand awareness objectives, and brand competitive advantages. Search engine marketing goals should be measurable, realistic, and achievable.

Perform keyword research and prioritize keyword targeting strategy for primary keyword and secondary keyword phrases. Identify potential keyword targets with low competition, high profitability (not only high traffic but according to user intent so can be easily converted into sales).

Optimize On-Page (also known as on-site) SEO Elements (H-tags, Images, content structure, and formatting) while utilizing skills in organizing website content into hierarchies. Integrate keyword phrases, LSI keywords, Stem Keywords, and Keyword Synonyms.

Make different categories of keywords and put similar keywords in one place, assign keyword phrases to individual web pages to stay organized on specific topics.

Achieve search engines results pages (SERP) top ten rankings positions for money keywords on the top root/home page and other products and services landing pages. Focus on improving click-through rate, results in knowledge graph card, or in YouTube video carousel results.

Competitors’ websites analysis to determine strengths and weaknesses plus audience share. Compare client’s site backlink with competitors’ sites. Use tools like Ahref.com.

Use sophisticated methods to maximize search engine visibility leading to featured snippets, write evergreen content, Google quick answers box, Google knowledge panel, local pack. Install HTML mark up to support the above objectives.

Social media optimization includes Social Media Profiles such as YouTube, Facebook, Instagram, Twitter, and Pinterest. Promote and broadcast client’s brand messages. Add social media sharing buttons and features to digital content.

Prepare reports for ongoing clients and for project progress reporting. examples include tracking keyword rankings, highest traffic landing pages, traffic trends, linking Domains, and acquired traffic sources. Compare mentioned items with competitors.

Make sure before starting work on an existing website that either a new website is needed or an existing one is okay, check spam score and other factors of the existing website and domain, and advise the client accordingly.

A real search engine optimizer never makes SEO Guarantees for keyword rankings. Only guarantee what’s in your direct control. Use past experience to approximate future results and scenarios.