Are you promoting your brand and customers online? The majority of people will say “yes” in response to this. The internet is powerful, pervasive, and unavoidable, so that’s the reason why. There were $5 billion internet users in April 2022, or a penetration rate of 63%. Digital marketing can therefore help brands connect with the other half of the global population. There are various digital marketing strategies in 2022 on which companies are working to make their brand stand out. Let’s get dive into the blog to know about various strategies:
Digital Marketing Strategies in 2022:
Does this, however, make your job simpler? No. Digital marketing is quickly changing. Previous marketing strategies, like advertising, are no longer as effective. Chatbots and influencer marketing, two newer strategies, are becoming more popular. Therefore, marketers must keep up with the most recent developments in digital marketing techniques and technologies.
Effective digital marketing requires well-thought-out planning and execution. According to a CoSchedule survey of 3,217 B2B and B2C marketers, marketers who actively plan their marketing initiatives see 356% higher returns than those who don’t.
For this reason, we’ve identified seven innovative digital marketing techniques for 2022. The most effective way to utilise each strategy will be described in this blog post. Additionally, you’ll read about modern brands that have mastered each tactic. Here are top 7 Digital Marketing tactics that will workout in 2022:
Influencer Marketing:
Those who are trusted by a group of individuals who are typically referred to as “followers” are known as influencers. Influencer marketing is the process of working with influencers to promote your company’s name, goods, or services. You provide payment in exchange in the form of cash, free goods, special offers, or other advantages.
According to an Edelman study, at least 66% of consumers no longer have the same level of trust in brands. Consumers detest advertisements in a similar way. In order to avoid commercials, 74% of people either use ad blockers, alter their media consumption, or pay for ad-free streaming services.
Influencers not only give brands credibility, but they also motivate consumers to make purchases. After an influencer recommended a product, 58% of consumers purchased it.
Mobile-First Marketing:
Every forward-thinking brand needs to focus on mobile marketing. According to Salesforce’s State of Marketing report, 68% of businesses have incorporated it into their overall marketing strategy. Brands and marketers must take the cue from consumers’ addiction to their mobile devices and prioritise mobile marketing.
Expectations from consumers are what drive marketing. Brands cannot ignore the mandate if consumers expect them to provide a consistent and seamless experience across devices. The 2019 Google survey explains why marketers require a mobile-first strategy:
- 60% of smartphone users have gotten in touch with a company straight from the SERPs.
- 59% of respondents prefer brands that enable mobile shopping.
- 58% of users prefer businesses whose mobile websites and apps keep track of their prior online activity.
Marketing Automation:
Marketing automation, to put it simply, is the process of automating routine tasks so that machines, rather than people, can complete them. It includes a wide range of marketing activities, such as using AI chatbots to answer customer questions and sending triggered emails to website visitors.
The advantages of marketing automation are numerous. Your sales team may be more effective if it is used for lead generation and lead nurturing. Tools exist that can send discount coupons to customers who are close to converting. With offers based on these visitors’ past purchasing or browsing behavior, they can retarget lost site visitors. Your contacts and leads can be scored and segmented using sales prospecting tools. More qualified and sales-ready leads are provided to your sales teams. These instruments can identify patterns that the human eye might miss.
Consistency in marketing is the most difficult aspect. Routine tasks like posting on social media, sending welcome emails, and assigning tasks to teammates can be handled by scheduling tools. The use of marketing automation by 75% of brands is due to this and other factors.
Multi-Platform Content Strategy:
You must be active on all popular platforms that target your target market if you want to increase brand visibility. Additionally, you need to be active on the channels that your main rivals use to drive the majority of their traffic.
Even though a multi-pronged content strategy may initially seem overwhelming, it gets simpler over time as each channel feeds the others. You will have many opportunities to interact with customers and learn more about them.
To reflect a consistent brand personality, you must modulate the content you offer online and offline. Your print materials, newsletters, social media posts, and ad copy must all work together cohesively. The science and art of creating content for multiple platforms have been mastered by Nike. They have a lot of social media accounts, including ones specifically for football fans and fitness enthusiasts. On Facebook, their fan pages rank among the top 10. Different accounts for different regions each have localised content and local celebrities.
Brand Storytelling:
People buy from people. In this age of automation, your brand cannot afford to be a nameless, faceless entity. Brand storytelling weaves a brand’s values, products, and narrative together to appeal to the emotions of its audience. In the end, it forges a bond of trust between a brand and its clients, encouraging loyalty and repeat business.
Your brand will stand out from that of your competitors if you talk about the journey that shapes it. Without sounding promotional, you can draw attention to your special offer. Instead of bragging about its products, a brand can more effectively build trust if it is open about its guiding principles.
It’s crucial to think of inventive ways to convey the history of your brand. The secret is to be genuine and give your audience a consistent message.
Natural cosmetics are produced by Burt’s Bees. They produce short films about Burt, the brand’s creator and a supporter of an organic, rural lifestyle. Burt is a nature enthusiast. The objective is to demonstrate the integrity and ideological consistency of Burt’s products.
Chatbot Marketing;
Computer programmes called chatbots are designed to communicate and act like people. Additionally to enhancing customer experiences, chatbots have enormous, unrealized marketing potential. Facebook Messenger chatbots can be used to efficiently close deals and build drip campaigns. Therefore, by 2020, 80% of brands expect to use chatbots in their business operations.
For their on-demand and always-available services, chatbots are adored. By responding to customer inquiries quickly and personally, they improve user experience. Advanced bots have voice and face recognition features so that users can ask questions without having to pick up a keyboard.
Bots can collect crucial customer information and insights that sales and marketing teams can use to pre-qualify leads. Additionally, because a single bot can manage the workload of numerous sales representatives, bots significantly reduce the cost of labour. This may be the reason 57% of brands believe investing in conversational bots is worthwhile.
Bots are being used by marketers in innovative ways. Customers at Pizza Hut and Starbucks can place orders by speaking to bots. Your favourite songs are used to create playlists by the Spotify bot. The bot for Mastercard can figure out how much you spent on dining out last month. With tutorials, the Sephora bot helps you master your makeup skills.
Voice/Visual Search:
Your company needs to be prepared to handle voice and search queries, which will account for a sizable portion of all mobile queries by 2022. Google introduced its Search by Photo feature for visual search and Google Assistant for voice search in anticipation of the trend. Each and every forward-thinking company must embrace the fad.
Voice search offers a hands-free experience that customers adore. They particularly appreciate the freedom of multitasking as they use voice commands to set alarms, search for favourite songs, and make restaurant reservations. 36.6% of people used voice search on any device at least once per month in 2021.
When a searcher uploads an image as a Google search query, you can draw the attention of crawlers if you enable onsite visual tagging. Due to the fact that 53% of visual searches are done on mobile devices, you can facilitate a seamless shopping experience. By responding to voice inquiries about prices, reviews, and product locations, you can improve the in-store experience for your customers.
Conclusion:
An ever-changing environment exists for marketing. If you want to outperform the competition and stand out from the crowd, you must stay on top of trends. These cutting-edge strategies for digital marketing are supported by expert analysis and motivational examples. Select the digital marketing strategies in 2022 that fit your budget and get going. You can also consult us at Solutions Sector for our digital marketing services!
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