Link building is one of the most important SEO strategies. There is still a strong correlation between the number of links and high organic rankings. This is why no SEO strategy is complete without link building.
Search engines, especially Google, make link-building more difficult. This makes link-building campaigns more complicated. It requires careful planning and its implementation requires a lot of time and patience. It can be very frustrating to see no increase in website traffic or rankings after months of running a link-building campaign, and one of the reasons why is Link Building not working.
While link-building isn’t the only way to increase your online presence and website traffic, there are a few ways you can improve your link-building efforts and make them more productive.
5 Reasons why is Link Building Campaign is Not Working
1: Your link is from an unrelated website
Like content, communication is important for link-building campaigns. If your website niche is business and finance, it doesn’t make sense for search engines to get links from medical-related websites. Link relevance is just as important as credibility. Both of these are strong link-related ranking factors.
If you find irrelevant links in the Search Console links report, don’t disavow them just yet. If Google determines that a link is irrelevant, Google will wisely reduce the value of the link. So, don’t deny it immediately unless you are subject to manual action. If you have a guest blog on your strategy list, plan for it, and don’t email random webmasters. Create a list of niche websites that are not your direct competitors so that you can submit articles that are worth doing.
2: Not receiving referral traffic
If you’re building links just to get backlinks, you’re stuck in the old ways and need to go back. Today, link building is associated with content marketing. Create great content so people visit your website and read your content. Before creating a link on your website, you should ask yourself, “Will people click on my link?” The more likely a link is to be clicked, the more valuable it is, regardless of whether the link is NoFollow or DoFollow.
If you are running a link-building campaign, check your Google Analytics account to access your acquisition reports. Monitor and identify which websites are getting clicks to better plan your strategy.
3: An imbalance between built links and earned links
Want to know the best way to build links? Get them. The fact is that Google hates link-building. Because the number of operations is huge and we are taking steps to make them more difficult. If all your links are built and none are organic, your link profile is bad. Many common link-building strategies still work, but for Google, nothing beats getting links to great content. This is why the most successful link-building campaigns involve good blogs.
For Google, content is king, no doubt. Building links to your website is fine, but you need to find a balance between them. Create good content that people want to read and link to.
4: Not enough referring domains
A backlink profile with thousands of referring pages may look great, but the number of referring domains is more important to Google. Even if you add 10 guest articles to your website and get 10 links, it still counts as 1 referral domain.
This was once abused, so link directories and link farms became a business in the 2000s. When you place a link on a website, that website distributes the links to various pages within it, providing hundreds of referring pages from the website alone. You can use the Google Search Console links report to see if you have a good ratio of inbound links to referring websites/domains.
5: Missing backlink
There are many reasons for losing backlinks. The website may have been closed permanently, the page has been removed, or the website administrator has decided to remove the link from the post. If you want to see the missing backlinks, you can use Ahrefs.
You can check for missing backlinks or missing referring pages. I usually prefer to see the lost backlinks report because it shows specifically which pages have already been linked to. A loss is a loss, but you can still work to get it back. If you lose a backlink from a blog post that links to you as a source, you can contact the webmaster and ask why the link was removed. This can be an opportunity to update your content, fix any errors, or ask the webmaster for a relink.
As you fine-tune your link-building campaigns, reevaluate the following:
- Your desired site
- An approach to link acquisition
- The quality of your content
- A potential relationship with a brand.
A good link-building campaign follows Google’s guidelines and aligns with other SEO strategies. If your link-building campaign isn’t working for you, take a step back, review, and learn how to redesign your strategy. You may find that making a few changes to your strategy and content output can have a huge impact on getting more links to your site.
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